Privacy Policy
Last Updated: 5 August 2026
Welcome to Mugworts.co.uk (“we”, “our”, or “us”).
We are committed to protecting your privacy and handling your personal information in a transparent and responsible manner. This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices you have regarding your personal information.
By using this website, you agree to the practices described in this Privacy Policy.
Who We Are
Mugworts.co.uk is an informational website dedicated to providing educational content about mugwort (Artemisia vulgaris), its history, traditional uses, cultivation, recipes, folklore, and related topics.
The information published on this website is intended for educational and informational purposes only.
If you have any questions regarding this Privacy Policy, please contact us through our Contact page.
Information We Collect
Depending on how you use our website, we may collect the following types of information.
Information You Voluntarily Provide
You may choose to provide personal information when you:
- Contact us by email or through a contact form
- Submit comments (if enabled)
- Subscribe to a newsletter (if available in the future)
- Report an error or request information
This information may include:
- Name
- Email address
- Any information you include in your message
We only collect information that you voluntarily provide.
Information Collected Automatically
When you visit our website, certain technical information may be collected automatically.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Referring website
- Pages visited
- Time spent on pages
- Date and time of visit
- General geographic location (such as country or region)
This information helps us understand how visitors use our website and improve its performance.
Our website uses cookies and similar technologies to improve your browsing experience.
Cookies are small text files stored on your device that allow websites to remember information about your visit.
Cookies may be used for:
- Website functionality
- Visitor analytics
- Advertising
- Affiliate tracking
- Security
- Performance monitoring
You can control or delete cookies through your browser settings.
Where required by applicable law, we will ask for your consent before placing non-essential cookies on your device.
Google AdSense
We display advertisements provided by Google AdSense.
Google and its advertising partners may use cookies to display advertisements based on your previous visits to this and other websites.
These cookies help provide advertisements that may be more relevant to your interests.
Google may use technologies including:
- Cookies
- Web beacons
- Device identifiers
To learn more about Google’s advertising practices, please visit Google’s Privacy & Terms pages.
Where required, we use a consent management solution that allows visitors to manage their advertising cookie preferences.
Google Analytics
We may use Google Analytics to better understand how visitors use our website.
Google Analytics may collect information such as:
- Pages viewed
- Time spent on the website
- Traffic sources
- Device information
- General location
This information is aggregated and helps us improve our content and user experience.
Google Analytics does not provide us with personally identifiable information unless you voluntarily provide it elsewhere.
Affiliate Links
Some pages on this website contain affiliate links.
If you click an affiliate link and make a purchase, we may receive a small commission at no additional cost to you.
Affiliate programmes may use cookies to record referrals.
These cookies help track whether a purchase originated from our website.
Participation in affiliate programmes does not affect the price you pay.
Third-Party Services
Our website may include services provided by third parties, including but not limited to:
- Google AdSense
- Google Analytics
- Affiliate networks
- Embedded videos
- Social media sharing tools
These third parties operate under their own privacy policies.
We encourage you to review their policies before using their services.
External Links
Our website may contain links to external websites.
We are not responsible for the privacy practices or content of websites operated by other organisations.
Visiting external websites is done at your own discretion.
How We Use Your Information
We may use information we collect to:
- Operate and maintain our website
- Improve our content
- Respond to enquiries
- Monitor website performance
- Prevent abuse and fraud
- Display relevant advertising
- Measure website traffic
- Comply with legal obligations
We do not sell your personal information.
We may share information with trusted third-party service providers where necessary to operate our website.
Examples include:
- Analytics providers
- Advertising partners
- Website hosting providers
- Security services
We may also disclose information where required by law or to protect our legal rights.
International Visitors
Mugworts.co.uk is available worldwide.
If you access our website from outside the United Kingdom, your information may be processed in countries where our service providers operate.
Where appropriate, we take reasonable steps to ensure personal information is protected in accordance with applicable data protection laws.
Data Retention
We retain personal information only for as long as necessary to:
- Respond to enquiries
- Meet legal obligations
- Resolve disputes
- Maintain security
- Improve our services
Information that is no longer required is securely deleted or anonymised where appropriate.
Data Security
We use reasonable technical and organisational measures to protect personal information from:
- Unauthorised access
- Loss
- Misuse
- Alteration
- Disclosure
However, no method of transmitting information over the internet can be guaranteed to be completely secure.
Your Privacy Rights
Depending on where you live, you may have rights under applicable privacy laws.
These rights may include:
- Accessing your personal information
- Correcting inaccurate information
- Requesting deletion of personal information
- Restricting certain processing
- Objecting to certain uses of your information
- Requesting data portability
- Withdrawing consent where processing relies on consent
If you wish to exercise any applicable privacy rights, please contact us.
We will respond in accordance with applicable legal requirements.
Children’s Privacy
Mugworts.co.uk is intended for a general audience.
We do not knowingly collect personal information from children under the age required by applicable law without appropriate parental or guardian consent.
If you believe a child has provided personal information through our website, please contact us so we can investigate and, where appropriate, remove the information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes in legislation
- New website features
- Changes to advertising or analytics services
- Improvements to our privacy practices
The latest version will always be published on this page with the updated revision date.
Contact Us
If you have any questions regarding this Privacy Policy or how your information is handled, please contact us using the Contact page on Mugworts.co.uk.
We will make every reasonable effort to respond promptly.
Your Consent
By using Mugworts.co.uk, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of information as described, subject to your rights under applicable data protection laws and any choices you make through our cookie preferences or browser settings.